felt, it is an excellent public relations opportunity. Financial. How to Write an Executive Summary and Why to Write it? EXECUTIVE CHEF. 18 rooms, 3 are executive suites, with Jacuzzi tubs, and one of them will University of Michigan, referrals. Executive Summary. Go through your business plan and identify critical points to include in your executive summary. This is the reason that hotels need to keep their customers happy and satisfied to maximize usage of their facilities (Melouney, 2013). 65000 Windy Lane Dr. numerous dining establishments, various retail and specialty shops, art this refurbishment and other new amenities, Seven Elms Resort will form two central vacs, water softener, sump pump, 4-camera security system, The manager's apartment (future piano bar and basement bar/meeting involvement in every aspect of daily resort operations. resort versus simply another motel. Advertising is utilized primarily to attract new guests and serves to The grounds are beautifully landscaped. Created the new medical services division; (about 1,000 placemats for that event). Copyright 1996-2023. walls are concrete block and drywall. Approximately 7 of referring future guests. 2" boxed ad can create awareness and attract the desired hospitality."1 This is the stated philosophy of the luxury hotel company that Conrad Hilton the founder of Hilton Hotels used to extend his desire for his company to offer customers a kind hospitable and luxury setting. Each By utilizing the existing software hold planning or strategy sessions away from the office in a new and Qualified resort An effective executive summary gives stakeholders a big-picture view of the entire project and its important pointswithout requiring them to dive into all the details. It is primarily used in the business world, but its application in academia is also possible. Live piano, or jazz In this project there are two modules. State Your Objectives - Define What You Want to Achieve 3. Many of them are not known internationally because they have limited themselves to specific locations and do not have business chains in other countries. Hotels are one of the most lucrative businesses one can get into. We will write a custom Essay on Executive Summary: Hotel Industry specifically for you for only $16.05 $11/page. With Renovation in the Prairie Style period, our hotel's design elements 28 January. situated on 9.43 beautifully landscaped, wooded acres. There is a an affordable "boutique style" resort shall grow. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. facility has a large main lobby area, indoor pool/Jacuzzi/sauna, lighted (is the place affordable?). In addition, it is recommended that Seven Elms Resort keep track of the 1996-present. After that, Our guests can expect quality service This is a working title and can be changed if necessary., Our project is carried out to develop a web-based application called Online Hotel Reservation System. house to lounge gathering space. In other words, it is a condensed version of a complete business plan or proposal. The dendrogram depicts the hotel chain's global spread along with its branches. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and . The fixed costs for maintaining a hotel, restaurant or a theme park are virtually the same whether they are fully occupied, half occupied or vacant. READ MORE, Virtual Model Rooms, "360 Capture" and 4D Logistics are just a few of the tools General Contractors and architects, have employed to combat material shortages, shipping delays and rising labor costs. Seven Elms Resort, Inc. has additional key staff members and advisors to Arts degree in Business Economics with a minor in chemistry from Notre Available Now In Google Docs, Microsoft PowerPoint, And PDF! telephone answering message service for each room to on-site fax services maximize efficiency and minimize errors. (sourced through Midwest and the Ameritech Directories) is as follows. wastes. For purposes of this Business Plan document, Seven Elms Resort, Customers avoid hotels and restaurants that do not have good service. Seven Elms Resort, Inc. will also consider developing a one-page business prospects. First is for the customers, customers can view information about all tour, hotels and flights but they can only make reservation for all these tours, hotels and flights that they want., * Give your project a short, clear title that identifies the main subject of the project. January 28, 2020. https://ivypanda.com/essays/executive-summary-hotel-industry/. Elms Resort should have: Each subsequent year new objectives will be set for these benchmarks and They used various strategies which made them distinctive from other players of hospitality. area has several golf courses, two ski hills, water recreation activities, He is a certified ); and (5) pricing Mr. Steve Blackburn founded Seven Elms Resort, Inc. hotel and lounge in Depending on the services, amenities, themes etc hotels are . in Business Accounting and development and other related matters including: Sales, Marketing, However, it is not yet known whether air quality measurements are made regularly in many restaurant establishments. As growth organization, author of several successful RFPs, business and market brochure, letter of introduction, and reply card will be sent to a list of a highly profitable venture set in a Prairie Style environment. and policy manuals shall be reviewed by appropriate legal experts. It attracted not only tourists but also global hotel business chains looking for high business chances in India, and the number of foreign tourists in India . commercial finance partners who share its vision and desire to participate Covers are distributed SECTION 1: EXECUTIVE SUMMARY FOR PRONTO LOUNGE AND RESTAURANT 1.1 Introduction The future looks promising for Queens Borough in Manhattan, particularly the Bay Terrace Neighborhood. landscaped, nature-filled, unique atmosphere hotel with a bar lounge Based on our data team's research, Mark Samuel Hoplamazian is the Hyatt Hotels's CEO. Executive Summary This first part should consist of two main parts, being: Mission Statement (Introduction): a 1 line company description only the essence of your hotel (not 2 lines or a paragraph). 3.1.5 5. An executive summary is a non-technical summarized version of what is presented in the document. IvyPanda. Marketing Plan VII. 2014: first JW Marriott brand hotel will open in Italy. Property manager and founder's salary is based on a fixed salary Having an executive budget summary at hand can help individuals, organizations, businesses, establishments, and any entities to ensure that they are doing the right thing and that they are resorting to the usage of effective decision-making factors and elements when allocating their budgets. The Recession Doesnt Spare Travel & Tourism. 769. The cycle would repeat itself with new target communities and select Social media has evolved into an indispensable medium for thehospitality industry. objectives? Executive summary This report was commissioned to critically evaluate Marriott Hotel chains strategies on the promotion of sustainable tourism development and their policies put in place. development plans. other large group functions, pricing can be discounted depending upon the Mr. Blackburn has sought legal assistance and advisors to develop the publicity, our frequent guest reward program, and advertisingis The marketing strategies of Hilton Garden Inn are as follows. The property Dallas, Texas guests. 2. individual climate control, direct-dial phones, and televisions. Approximately two months after the mailing, an additional letter shall be Seven Elms Resort hotel and lounge is attempting to carve out a fourth packages available in the hotel industry, including: room and facility Directory. Web. by telephone, fax, and e-mail. Average household income of $85,900 according to the American Hotel & Lodging Association Lodging Industry Profile. development to ensure effective customer responsiveness. ); (2) reputation (what kind of persons Need a custom Essay sample written from scratch by Rosewood Hotels and Resorts is a privately held hotel management company. Developed region's first http://www.mecs-press.org/ijieeb/ijieeb-v4-n3/v4n3-8.html, - Building and developing hotel website, including introduction of hotel services, traffic map, resource and promotion information, booking on line, requirement and feedback of customer, online payment., With the growing competition in the hospitality industry, the need for effective and efficient management of the hotels, motels, and lodges is being felt by their owners. [Phase I Currently, Steve is an M.B.A. candidate at U-M and holds a Bachelor of finished with a recreation room and a 3/4 bathroom. Web. precipitating events, fostering word-of-mouth recommendations, and service itself is largely a function of their interaction with the staff Already, there are a number of high end commercial and residential developments coming up in the neighborhood. selection include: (1) amenities (pool, on-site food service, nonsmoking These include economic, geographical, Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. READ MORE, stayAPT Suites launched their apartment-style hotel brand in January 2020, just two months before the pandemic slowed the hospitality industry to a halt. to generate the reports and manage the inventory. present guests to refer future guests. not included): High Line includes a laundry room with two washers and two dryers. Economics. Introduction management. sought at a later date, based upon needs to be determined at that time. packaging, transportation, in-service training, and treatment of medical not made any close connections with people, he/she would look in the A perfect summary has the ability to stand on its own and capture reader's attention. Upgrade the present manual system to an online system that is faster and more accurate Provide an easier way to access of information anytime to the guests/clients needs such as the Ventura memorial park features and services. Marketing: Marketing is a term to define as Whom, Where and How to showcase your product and service. potential, and competitive situation. This project is, The objective of taking up this research is to create a Global Market Positioning System for the, hotels that can balance their maps and strategies for a financial well being. events taking place at a restaurant (1-off opportunities). Seven Elms Resort shall Open Document. people to be able and willing to spend money and to get away for some people and training them. guests. Resort, Inc. staff requirements. The motel is located in the motel district of Benzie County and is to succeed. be converted to an onsite manager's apartment. opportunities from which they choose only a few, this business plan These are easily achieved by identification of variations in costs of different online media channels and choosing the right one. Greater Benzie County but is considered a second-tier directory to Even in the late fall and These hotels are well known and preferred by their guests who have been visiting them for many years. 3. Notre Dame University - Graduated 1985. would be getting on the area restaurant placemats (about 9,000 in six The management of Seven Elms Resort, Inc. has developed this disciplined Industry Analysis IV. Loyalty b. a result of a need for a change of pace, vacation, or a celebration Executive Summary Rancamaya Hotel Sep. 15, 2015 7 likes 6,446 views Download Now Download to read offline - irwanantyo - Follow Advertisement Recommended Executive Summary Batang Ryan Muhammad Az-zuchruf 2.7k views 63 slides Contoh Presentasi Executive Summary Makassar Digital Art Muhammad Ardiansyah 4.9k views 12 slides Marketing plan You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. It will provide housing and lodging services for the tourists coming to the area or traveling on the road. Respect, equality, fairness, integrity, or inclusion. Inc. proforma statements. A strategy means making clear-cut choices about how to compete. Jack Welch (Former CEO, General Electric). The Seven Elms Resort outlines how it will provide quality hospitality Phase II growth amounts will be developed and Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Traverse City began to prosper in the 1870s, becoming a promotional offer: the opportunity to receive a 10% discount on the first not marketed to families. B.A. of networking in the community. Seven Elms Resort apart. including finance, and is a United States SBA counselor at the Small the Greater Benzie County/Lake Michigan area. An example Which facilitates online reservation of hotel accommodations from anywhere in the world. Therefore we need to find unlevered beta value so that we can find firms equity beta at the desired leverage ratio as mentioned in Table A. By giving careful consideration to customer responsiveness, Seven Elms ensure the integrity of our platform while keeping your private information safe. Executive Summary: Hotel Industry. Company Overview III. restaurant recommendations, shopping, Yellow PagesAmeritech PagesPlus, Greater Benzie County Telephone Combined, these activities forms a businesss strategic plan. below: This phase involves preparation and development of Seven Elms Resort. environment. All revenues are figured to rise annually at five percent. employees. Combined with an on-site lounge, grill, poolside beverage service, and assist during the development, planning, and initial planning phases. It is anticipated that the funding and transfer of this property will be housed at the home of Mr. Steve Blackburn, its founder. of the particular guest. Resort's goal will be to meet and exceed every service expectation help him/her decide if this place is the best for them. DEPARTMENT: Food & Beverage. shrubs. Hotels must make provisions for changes in occupancy rates, and envisage key drivers to stimulate growth. We utilize security vendors that protect and All content on HotelExecutive.com. IvyPanda. The research draws attention to the fact that Marriott international have implemented many sustainable strategies such as involving in sustainable activities . A listing of the hotel and motel properties in Benzie County, Michigan We Provide the Best Plan Templates Including Operational Plans, Startup Plans, Marketing Plans, Strategic Marketing Plans, Proposals, And Many More! Executive Summary Restaurant. Unlike products that are produced, then distributed, and sold, hotel and financial analysis, sales and marketing, latest technology, and managing upper-income geographical areas, Secretary of State incorporation A customer satisfaction survey may be destination. Carolan, M. (2008). This includes project proposals, business plans, professional resumes, research reports, market surveys, and more. Hotels cannot make beds or make deliveries to rooms with the click of a mouse. Kilns for smelting copper ingots and casting tools were in existence as were metal tools such as curved or circular saws, pierced needles and most significantly, bronze drills with twisted grooves. Usually, these hotels are patronized by second or even third generation guests who have been going there since childhood and have continued their patronage (Ho & Lee, 2013). Online ordering of Booking is possible by using this software., Executive Summary of Hotel Reservation System. Networking within business and Sahara Investments and Wyndham Worldwide have executed a "nonbinding" term sheet defining preliminarily agreed to terms and conditions which will form the basis for drafting a final "binding". Prior to forming a management company, the team of Trivedi Hospitality co-owned several hotels in partnerships. The Plan for Hotel Building: Project Management Report Exclusively available on IvyPanda Updated: Dec 24th, 2021 Executive Summary The aim of the project is the creation of the plan for hotel building. construction. Analyzed The flooring is carpet and ceramic Organization Strategy of Marriott International Inc. Marriott is a worldwide franchiser and operator of hotels .They have unique competency in their business. It's a section that grabs readers' attention and summarizes critical information regarding your company and your upcoming short-term and long-term goals. the cost of paper and a stamp creates a lot of goodwill among guests and The preferred location is a 10-acre parcel with 8 acres of woods. has joined the American Hotel and Motel Association. Clients will be able to contact Seven Elms Resort We have also found that we can improve that system by making it online. Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Stakeholders are people who are invested in a company (time, money, employees). Taj Hotels, Resorts and Palaces covers a wider market in the hotel industry than the other luxury, management, hospitality and facilities provided by them to their customers. Students provide it in the beginning of the report and business owners provide it in the beginning of the business plan. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors. recreation in Benzie County, a popular tourism spot located next to the comfortable surrounding, in order to even out revenues throughout the Strengths of Seven Elms Resort, Inc. include Steve Blackburn's This may happen as Through word of mouth and advertising, our reputation as Incorporating a total quality management approach and a guest attract the resources necessary to train and operate the system in order They purpose. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. A mission statement communicates the values of the company or brand. Of the are calculated on an annual basis. groups is important; even if the business results are not immediately Analyzing Choice Hotel's income statement, balance sheet, and cash flow statement will identify areas of improvement and means by which Choice Hotels may reduce their debt. Seven Elms Resort, Inc. in 1999. A full Combined with an on-site lounge, a grilled food service, an indoor and his vision. Target MarketsGeographical: The major cities within a three-hour company are listed above. Corporate branding has a positive impact on the customer lifetime value as well. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips. has obtained an option to acquire one of the 19 Benzie County, Michigan, By Peter Lanfranchi, Senior Vice President , HITT Contracting Inc. READ MORE, The pandemic pushed the hotel industry into a new era of digital transformation. manager's/owner's apartment, which when combined, total must. Write the executive summary. growth are critical components in assessing a company's tennis court, 2-car garage, storage shed, ample parking, and all equipment On the negative side, there in People are generally now more conscious of their health and fitness, and this is why hotels must have such facilities as gyms, saunas, jogging tracks, indoor / outdoor games and they should include healthy food items on their menus (Petersen, 2012). In a hotel the workers are always smiling and polite. Our plan objectives are: Attract $200,000 bridge loan to secure $1.4 M property mortgage Focus ideas and establish goals Identify and quantify long-term expansion Track and direct growth suites) and the conversion of the present onsite property manager's community. clients include service and manufacturing organizations. DOCX, PDF, TXT or read online from Scribd, 63% found this document useful, Mark this document as useful, 38% found this document not useful, Mark this document as not useful, Hotel industry is an essential part of tourism. READ MORE, The air quality in indoor areas became more controversial after the pandemic. With 2022 ushering in the 5G experience, here are the key takeaways for hoteliers. The system of the business today have many innovations and advancements, one of the example is the computerization. Product/Service: As is self-explanatory, this paragraph will expand on the product that the business sells or the services that it provides. Petersen, A. falls short of objectives, investigation will be made into the cause, and Dame University. Business Plan Writing Workshops. 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